Globe Creative

AERIAL BALLET AND PROJECTION ON SKYSCRAPERS

elements_main photo
projection photo 1
AERIAL BALLET AND PROJECTION ON SKYSCRAPERS
Hong Kong’s ‘first’‚ traffic- and pedestrian-stopping aerial performers ‘free-fall’ off a Tsim Sha Tsui building to announce the opening of Elements. The Elements launch featured projection and an aerial ballet, 45 stories up on the ‘W’ Hotel facade.

EVENT FEATURES
Pre-opening:
– Aerial performers unveil Elements banner
Opening:
– Aerialists ballet spotlit on ‘W’ Hotel
– Soweto Gospel Choir performances
– Rooftop gala for VIPs and stakeholders

EVENT PERIOD
– Elements mall and rooftop, December 2007
– 1 year pre-opening guerilla marketing campaign

Categories

PUBLIC ART INSTALLATIONS

Date

September 30, 2015 3:05 am

Author