Globe Creative

‘FINANCIAL TIMES’ WRAP

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The world’s largest billboard, a Financial Times newspaper, was wrapped around the façade of Two ifc in 2003. Measuring 50 stories tall, 230m long and covering an area of 20,000 sq ft, the ad also featured HSBC and Cathay Pacific and announced the launch of the FT’s Asia Edition.

EVENT FEATURES
– 50-storey high wrap
– 2 weeks to print
– 12 days to install
– Riggers from New Zealand
– Stunning visibility factor

EVENT PERIOD
– Two ifc tower, 21 October 2003

Categories

PUBLIC ART INSTALLATIONS

Date

September 30, 2015 3:03 am

Author