Miffy and the Ocean

Exhibition features

  • 15 key exhibits
  • Exhibition design in Miffy style and colours
  • Curatorial partner: A Plastic Ocean Foundation
  • Scientific advisors: Swire Institute of Marine Science, Hong Kong University of Science & Technology
  • Outreach partner: Earthwatch
  • Miffy courtesy of Mercis BV The Netherlands

Exhibition period

  • Hong Kong Science Museum
  • 7 April to 11 October 2017


  • 820,000 visitors
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Designed especially for young people, Miffy and the Ocean tackles the issue of ocean health and sustainability. Visitors are taken on a journey through the mangroves and seagrasses to corals and ocean reefs, in a series of interactive games, fun activity walls, scientific experiments, films and photo opportunities. Miffy takes the visitors by the hand and shares with them her love of the ocean and how together they can protect it and keep it clean.

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Turtle game interactive
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Games and discovery elements
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The exhibition included various photo opps